Diane Keller, GRI, CRS, Owner – Endless Horizons Realty
423 Green Acres Road, Ft. Walton Beach FL 32547
(850) 315-0111 toll free: (800) 888-243-8452
cell: (850) 585.1257 fax:(850) 315-0121
email: diane@endlesshorizonsrealty.com

Diane's Bio

Diane's Selling System

Diane's Real Estate and Property Management Bio

The first place that I sold real estate was in the mountains of North Carolina. Most of the buyers that I worked with lived in Florida and were looking for a cooler place to spend their summers. I had moved to the mountains from Myrtle Beach, SC where the summers are extremely hot. This helped me to understand their interest in North Carolina. All of the buyers that I worked with were investors and the tax laws prior to 1986 were extremely favorable for those investors. The 1986 Tax Law changes forced many of the people that I worked with out of that market. I guess you could say that I learned the importance of cash flow from observing what happened to those investors.

When I moved to Florida, I tried to work with second home investors in Destin like I had done in North Carolina, but after seeing what had happened to the investors in North Carolina, I was uncomfortable working with second home/investors here. This was a dilemma for me because I had never sold anyone a home that they were going to live in. VA Funding Fees, FHA MIP, schools, being closed to work and all things pertaining to residential real estate were extremely unfamiliar to me. Fortunately our local realtor's association had classes to help me learn about residential real estate. Before long, I had become a graduate of the Realtors Institute (GRI) and Certified Residential Specialist (CRS). As a result of taking these classes, I became interested in residential investments and have continued to study this subject. I have assisted many investors in building large portfolios of residential rental properties.

To stay up to date, I regularly attend classes and conventions provided by our Florida Association of Realtors, our National Association of Realtors, and national speakers who are experts in the field of real estate investing.

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DIANE’S SELLING SYSTEM

There is a scripture in Philippians where Paul talks about how he is not all that he should be, but he is striving for a goal. I guess you could say I am continuously trying to find ways to do a better job for my clients and customers. My goal is that everyone involved in the transaction walks away happy—that each person feels that the transaction went well.

To accomplish this I am continuously studying the real estate industry and the local market. I want to know what is selling and why and what makes the phone ring. This enables me to prepare a marketing plan for each listing. My objective is to get your home sold as quickly as possible.

The next step is get your home closed quickly. Most sellers are ready to move forward once a contract is signed. I have assembled a team of professionals who do their best to get the property closed. To close 10 days from the date of the contract is not unreasonable at all. Each party to the transaction does their part to complete all the steps necessary to finalize the transaction. We have had closing where four families were moving into each other’s homes. We did it and everyone got moved into his or her "new home".

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